LocalAds | Weather Based Targeting

Target ads based on changes in weather or weather forecasts. Efficiently spend ad budget when specific weather conditions are met.

Target ads based on changes in weather or weather forecasts. Efficiently spend ad budget when specific weather conditions are met.

LocalAds Weather Based Targeting is a programmatic advertising solution designed to target both current and forecasted weather. This includes Hourly Forecasts, Daily Forecasts, Observations, and Alerts! Ideal for:
  • Roofing
  • Outdoor Events
  • Restaurants
  • Travel
  • Energy and Utilities
  • Automotive
  • Insurance
  • And More
How it works:

  • Use a programmatic display campaign to get in front of your target audience with accelerated delivery based upon your chosen weather trigger(s)
  • Package includes ads and a landing page designed specifically for your campaign
  • Track the incremental phone calls, form fills, or foot traffic to your place of business generated by your campaign with 98% accuracy
Primary KPI (the metric this campaign will be optimized toward and that we will use to gauge success)
  • You will choose your primary objective
  • Awareness
  • Phone Calls
  • Form Fills
  • Store Visits
  • A functioning business website

LocalAds is Effective Advertising, Simplified

  • LocalAds focuses on real, tangible business outcomes, not vanity metrics.
  • LocalAds speaks to a single, addressable audience across multiple platforms. Audience is defined by data, online and physical behaviors and is not restricted by limitations of any one particular platform.
  • LocalAds delivers messages WHEREVER and WHENEVER the audience is active online, tracks both ONLINE and OFFLINE outcomes, and then optimizes based on highest areas of success.
So how do we do it? Our proprietary algorithm combines both location data and online data to target your ideal audience. Then we deliver your message via banner display, web video, OTT, search, and social to your ideal audience. Your audience is then remarketed to across multiple platforms influencing the desired outcome.

Advertise your Business Today!

  • Every campaign comes with optimized ad creatives and a landing page that's included in the setup.
  • Call tracking and recording is automatically included if phone calls is the objective at NO ADDITIONAL COST.
  • Campaign reporting is included and data is updated daily.
  • Campaigns can be up and running in just a few days and renewals even faster.

Frequently Asked Questions

1What kind of results can I expect?
Results can vary based off of many factors.
2Do I get a proof of my banner ads or search text ads?
No. The ads will be created using your inputs. On the order form you will provide a Headline, Offer, Description, and Call to Action. These will be used exactly as provided on the banner ads and search text ads. You can, however, view the ads and landing page templates to see how they will look here: https://bit.ly/36vhmxb
3How is my budget allocated?
Budgets will be split evenly each month including the first month.
4Can I choose more than one objective for a campaign?
Yes- to choose multiple objectives, you just need to order multiple LocalAds products, based on the objectives you want to activate. You can only activate the same objective once in each campaign.
5Can I provide a call to action?
We will optimize the ad creative and landing page with a call to action that adheres to best practices and your objective
6When will my campaign go live?
Campaigns are scheduled to launch within 6 days after your order is placed. Keep in mind that if there is anything missing from the order form, this could jeopardize the scheduled launch date since the process does not begin until all items are received.
7Is Facebook and Instagram included in delivery?
They can be, but keep in mind that this requires the page owner to approve advertising access in order to run ads on these platforms. If advertising access is not approved, campaigns will launch without Facebook or Instagram.
8What will reporting look like?